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Welcoming Another Decade

What a decade it has been!!! In June 2000 when Corporate Druids first began it’s work, I must admit that we didn't have a very clear path nor very ambitious goals. However I had some very strong intentions that I unwaveringly held on to on the kind of influence Corporate Druids wanted to have in the…

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Forget Brainstorming

What you think you know about fostering creativity is wrong. A look at what really works. Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output:…

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The Creativity Crisis

The necessity of human ingenuity is undisputed. A recent IBM poll of 1,500 CEOs identified creativity as the No. 1 “leadership competency” of the future. Yet it’s not just about sustaining our nation’s economic growth. All around us are matters of national and international importance that are crying out for creative solutions, from saving the…

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